Ethical Issues of Standarized Testing - 1322 Words

In the contemporary American education system, high risk standardized testing has resulted in a monumental shift in the classroom to a focus on extensive test preparation, as well as a large influx of instructors cheating and alternating their students tests; both can be seen as a direct consequence of the heightened incentives and punishments placed upon teachers. Many teachers have taken acceptable measures in improving their students’ scores, such as simply â€Å"teaching to the test†, and taking class time to teach test taking techniques and procedures often resulting in a significant loss in time for other important standards and benchmarks that are not tested on. Taking a deontologist stance, one would propose that the teachers are†¦show more content†¦Also, these methods of test score fluctuation results in a false impression of the schools educational quality. Many parents seek to send their children to a highly ranked school district – often judged by standardized test scores – however, when educators partake in test day activities that raise their reputation as a â€Å"great teacher†, they are misrepresenting the true value of their classroom, and parents are sending their children into a classroom with high expectations in mind, and are ultimately being misled and deceived. This cycle also results in honest schools and districts loosing high performing students to these cheating misrepresented schools, causing the authentic schools test scores to lower, and for its funding to eventually be cut. There are several courses of actions that would result in a level playing field for districts. One view states that all teachers should instruct and prepare the students by the standard benchmarks, and rest assure that come test day they will succeed to the best of their ability, and it will be an accurate representation of their teaching abilities. This method assumes that the standardized test is an ultimate accurate representation of the material a student should have mastered. Another method that could be defended by utilitarianism is that all educators should do everything they can to help the student achieve a high test score; resulting in higher funding for all school districtsShow MoreRelatedLearning from the Fashion Industry: a Structured Literature Review39302 Words   |  158 Pagesowner. ABSTRACT This research study is a Structured Literature Review focused on identifying the learning points which can derive from the fashion industry regarding supply chain management solutions. Manufacturing, distribution and marketing issues that enable a more robust analysis of the sector are investigated. A review of business models used by companies in the fashion industry is conducted to gain insights into the way that fashion firms manage demand. An extensive review of the literatureRead MoreIntroduction to Materials Management169665 Words   |  679 PagesConcepts In recent years there has been a great deal of attention to the concept of supply chain management (SCM). It is important to understand the fundamental issues behind this movement, as well as the impact on materials management. Historical perspective. In the past, many company managers placed most of their attention on the issues that were internal to their companies. Of course they were aware of the impact of suppliers, customers, and distributors, but those entities were often viewed as

The Contrast Between Mcdonald and Kfc in China - 6107 Words

Abstract This report is primarily written for a comparison of the development of different market situations between KFC and McDonalds in China, because of KFC and McDonalds are extremely popular in mainland China, almost everyone knows these particular brands. The development of two food companies are apparently perfect, they really have their own problems, so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles and reference data to analyse current issues. Table of contents 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4-5 2. Aims and objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. 3. Literature review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5-10 4.†¦show more content†¦The assessments are mainly obtained from Chinese students in the University of Hull and domestic ones. 3. Literature review Before I prepared to write the review of my study, I have referred to many journals, textbooks, newspapers as well as associating the theme of websites. The journal China brand magazine (2009) provided much significant information for my studies, and the newspaper China daily (2010) have many current reports of western fast food development related to China, moreover some websites were useful while I need to do quick search. 3.1 KFC VS McDonald’s ----The contrast of sales achievement 3.1.1 The sales revenue of KFC According to statistics of China chain store and franchise association (2009), by the end of 2009, the restaurants of KFC in China had reached 2900; the sales scale was 3.6 billion dollars. By analogy, KFC in the Chinese market had annual revenue of around 1.3 million dollars for a single store for one year. ( Shen, 2009,Chinese fashion brand magazine) 3.1.2 The sales revenue of McDonald’s Also from Statistics of China chain store and franchise association (2009), by the end of 2009, the number of restaurants in China was 1137 and the sales scale was 1 billion dollars. Accordingly, in Chinas thick calculate annual revenue of market constructions are approximately 0.88 million dollars for a single store in one year. ( Shen,Show MoreRelatedChina s Impact On Economic Development Essay2487 Words   |  10 PagesChina is one of the most talked about countries in the world today. There are many reasons for this, but first one of the most obvious would be the recent incline in economic development. Since the early 1900’s China has expanded its economy to record highs. This economic boom is driven off of the countries build up of product driven economics. Many of the products are wide ranging, but of the jobs and exports have been created from the recent technology boom. The economy in China is also drivenRead MoreCultural Influence on Management of Organizations2245 W ords   |  9 Pagesdifference between historical and cultural traditions. 3. Cross cultural aspects in McDonald and Kentucky Fried Chicken For the purpose of this assignment I have chosen two very famous fast food chains of the world. The McDonald and Kentucky Fried Chicken are renowned for adaptation of cross cultural aspects in their strategies. In this section I will be examining the degree of application of cross cultural aspects in th Chinese market by both companies. a. About McDonald and cross culturalRead MoreDifference Between Kfc and Mcdonalds Dratt4817 Words   |  20 Pagesaccepted by all, and gradually integrated into people’s lives in China. The rise of the fast food industry and the rapid development of the Chinese economy is also a very compelling new phenomenon. KFC and McDonald’s fast food companies, the two well-known fast food companies in Chinese market, which was play an important role in Chinese Fast Food market. They attract customers through its good quality and excellent service in China. According to Mcknese consulting report( 2013), current McDonaldsRead MoreYum Brands Essay696 Words   |  3 Pagesinvestment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States, language and cultural similarities, and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to make good choices about whereRead MoreCase Study : Strategic Management Of Mcdonald s2152 Words   |  9 Pagescomparing the results of the SWOT and PESTEL with the McDonald’s practiced strategic management. Specifically, to be winning strategies, three tests, namely, the fit test, the competitive test, and the performance test should be satisfied. Introduction McDonald s is the world s largest fast food restaurants chain, which is headquartered in the United States. McDonald’s actually has been expanding internationally for several decades and consequently it takes increasingly large market shares. There areRead MoreEssay about Definition of Sustainability and a Good Structure of It3277 Words   |  14 Pagessteps. Stakeholder Engagement: A good sustainability report should not only provide transparent and authentic information but also reflect stakeholder interests. True stakeholder engagement is apparent when there is evidence of two-way exchange between stakeholder and company resulting in some degree of change in the company. This proves that the company is listening and incorporating stakeholder feedback into their business. HART’s MODEL: Based on these elements HART’s model suggests holisticRead MoreCase Study1771 Words   |  8 PagesDiscussion 1. McDonalds has become the poster brand for recession-resilient business. What is McDonald’s doing right in India? What elements of its business strategy are working for it and how does it manage to get more out of its stores? 2. Does local adaptation contribute to business growth in a country? Explain McDonald’s efforts to adapt to the local culture in India. What challenges did McDonald’s face in India? 3. Have you ever visited a McDonald’s store? Compare and contrast your experienceRead MoreCase Study1781 Words   |  8 PagesDiscussion 1. McDonalds has become the poster brand for recession-resilient business. What is McDonald’s doing right in India? What elements of its business strategy are working for it and how does it manage to get more out of its stores? 2. Does local adaptation contribute to business growth in a country? Explain McDonald’s efforts to adapt to the local culture in India. What challenges did McDonald’s face in India? 3. Have you ever visited a McDonald’s store? Compare and contrast your experienceRead MoreThe kfc case study. human resouce problem in china9791 Words   |  40 PagesThanks to cultural differences and Social Background influences, KFC in China faces challenges: it needs to establish a new management style. The KFC must develop the new management style to match up Chinese habit. For example accept the commission in China is the normal phenomenon but in the West was not. The KFC must to understand the different habitual behavior in China and try to adapt it. The different management style will make a lot of conflict. Some times will make the company lost the marketRead MoreComparing Chinese Food Culture And Western Diet Culture1617 Words   |  7 Pagesfood culture and Western diet culture. Student name: jeff wu(chuofu wu) Student ID: 13400334 Academic skill Preface This article will discuss the differences between Chinese and Western diet culture, diet culture has a very important role in the world culture. Because of the cultural differences between China and the west, they have different food and cultural differences, each country has its unique food culture, whether it is the concept or ritual has the obvious place. However

Gender and Family Free Essays

Nowadays in today’s civilization there are a lot more youths that are committing delinquent crimes. The juvenile justice system’s officials are continuously trying to find resources as to what causes an youth to turn out to be delinquent and fall down hill into a bad lifestyle. It is very expected that adolescents will become juvenile delinquents if there’s not enough structure given to them from their families or their inner feelings or pride of their specific gender. We will write a custom essay sample on Gender and Family or any similar topic only for you Order Now There are so many different variables that are concentrated on the important of adolescents into delinquency like family function, disorders, two parent households and different genders. Inheritance plays a big role mostly because of all the environmental sources. Family can affect delinquency mainly if the economics influence for low-income housing and where the residences reside in a poorly appealing neighborhood where there is high crime. Family makeup affects delinquency because when there’s a big family it has a larger attraction of the low-income is coming in the household. The families behavior also plays a role because if you decide to sell drugs to make a escape from not having enough to cover bills or from reality or family members trying to find a easy way out from the obligation through the bad activities rather than focusing for the kids receiving the proper education to be able to get a good job. Parent(s) needs to take a positive roll for their children’s life, not ignoring the children’s, belittling your kids, belittling your spouse and being very abusive. When having a healthy family by giving your kids responsibilities such as chores and if the chores are not done then there will be consequences for nothing being done from what was told. There are also other boundaries to follow. The children know what there is to expect from you. The children are surrounded by a whole lot of support and love and they all feel secured with approaching to the parents to talk about any issues that’s occurring or admitting to problems they are into. There are differences the way males and females socialize and affect their growth (Siegel Welsh, 2006). The gender difference that’s related to delinquencies includes social status. A status offense is only declared an act to be an offense if it was committed by a juvenile and decided in a juvenile court system (Status offense, 2002). One of the places that others can see both genders being disobedient is at shopping malls, but there are other places as well. This is where the females can be loud, adventurous, rough, trying risky activities and daring. Males are far more having a hostile attitude than females and few of the time spent within the relationships with the opposite sex. Males are creating a bond with the existing criminal male friends. Females are very different from males. The differences are the amount of persecution they have encountered in their childhood lives. Approximately 80% of females that’s in the juvenile justice system have numerous of histories of sexual abuse, physical abuse and verbal abuse comparing to the rate of 20% of the teenage females that are in the general civilization. A lot of these females that are put in the juvenile justice system are the ones that never had any love at home, abused by family and friends, non effective parent role models, lack of communication, no discipline. A lot of these girls then run away from home to find love and affection elsewhere and it ends up being men in the streets. And to survive in the streets prostitution then comes into play. The females that commit juvenile offenses have important calming needs. But the family hasn’t seen the needs and it’s not being noticed and or treated in the juvenile justice system. Few of the females that are in the juvenile justice system have mother and father or close sibling that has been or are incarcerated. Having a bad home environment give the greatest opportunity to engage to violent or bad behavior relationships with family members, friends and possible mates. All of it would’ve been prevented if the children were engaged closer with the parents and receiving all the love and affection. Most of the youth females tend to become pregnant in an early age and sometimes it is done for attention. How to cite Gender and Family, Papers Gender and Family Free Essays Gender and Family By: Sherrica Newburn CJS 230 Gender and Family As juvenile delinquency continues to be a growing problem in America, research and analysis have shown that gender and family can have a huge impact on juvenile delinquency. When it comes to gender, many differences take place during the development and socialization in the male and female causing different juvenile offending patterns. Changes in family structures will also have implications on socialization for both male and females. We will write a custom essay sample on Gender and Family or any similar topic only for you Order Now In this paper, one will learn how the role of family structure and gender can be a contributing factor in juvenile delinquency. Gender differences in development begin as early as infancy. These differences begin with socialization, cognitive and personality. On a social level, males are believed to be more aggressive than females. The cause of this is believed to be because males are taught and encouraged to be tough, while females are taught to be lady like and act on emotions. Cognitive differences also start in early childhood. Females tend to speak earlier and have more communication than males. â€Å"Males excel in tasks that assess the ability to manipulate visual images in working memory, whereas females do better in tasks that require retrieval from long-term memory and the acquisition and use of verbal information â€Å"(Siegel Welsh, 2005). Personality is one of the most obvious differences in gender. Females tend to have low self-esteem and they are more emotional than males. Males tend to have low attention spans while females have better attention spans. Delinquency affects gender because the differences in socialization, cognitive skills, and personality are what make up gender specific behaviors. Most children are used to growing up in the traditional family of a mother, father and siblings. The makeup of families today is no longer consisting of the traditional family structure. Children are being raised in single parent homes with the absence of either their mother or father. In these cases, the single parent has to struggle even harder to make ends meet causing that bond between parent and hild to diminish. Children need guidance from both parents, and when one parent is absent, the guidance will not be there and it can leave a long lasting impact on the child. The affect that family makeup has on delinquency is that if a child’s needs are not being met in the home, the child is more inclined to turn to their peers for some type of fulfillment. Family behaviors such as breakup, conflict, neglect, and deviance can all have an impact on delinquency. Because a child is first socialized at home, any disjunction in an orderly family structure can be expected to have a negative impact on the child† (Siegel Welsh, 2005). When a family structure is broken, it can impact delinquency on a male because males are more affected by the absence of their father than females are. Females tend to be affected by the absence of both parents which can impact female delinquency. Conflict, neglect, and deviance can set a bad example for children. Family behaviors such as parental neglect can provide a bad example for delinquents. Children growing up in homes with no supervision and minimum care are more likely to turn to violent and antisocial behaviors. Parents who show deviant behaviors are more likely to produce children who show deviance. For example, parents who smoke around their children often result in the child believing that it is okay to smoke because they see their parents do it. Even though research shows that female delinquency has increased, females are known to be treated differently by members of the juvenile system than males. Female delinquents are more inclined to commit sex related crimes associated with relationship problems or sexual abuse. This is a benefit to females because members of the juvenile system to focus more on male related crimes than female related crimes. When it comes to females, they can be treated unfairly because members of the justice system expect certain gender specific crimes from female delinquents. Male delinquents are known to commit more serious crimes than females, so the justice system goes off expectations of each gender. In conclusion, family and gender plays a huge role in the juvenile justice system. In our society, juveniles are expected to commit crimes based on gender, and family structure. In order to prevent increasing juvenile delinquency, preventive programs for delinquents and their families should be provided to help children cope with broken family structures. References Seigel, L. J. and Welsh, B. C. (2005). Juvenile Delinquency: The core. (2nd ed. ). Belmont, CA Thomson Wadsworth. Retrieved January 31, 2010 How to cite Gender and Family, Essays

Quality in Customer Focused Operations †Free Samples to Students

Question: Discuss about the Quality in Customer Focused Operations. Answer: Introduction Customer satisfaction is the key to success to an organisation no matter whether the organisation is older or new. Unarguably, this is one such factor that differentiates between the different rival companies and that also narrows down the competition in the market by limiting the numbers of potential companies. The necessity to satisfy the needs of customers is also associated with a fact to identify the actual needs of customers. Different companies use different marketing strategies to identify the needs of customers; however, it can never be predicted that they have performed an absolute task, which would provide them a clear insight of their target customers. Many perceptions of the customers can now be understood with the help of different strategies such as mapping the customer journeys before they buy something. However, it is extensively difficult to take anything for grant as customer behaviour changes very frequently (Six Sigma Online Training Certification Information 201 7). Saudi Aramco is one of many such companies that have to satisfy the needs of its clients and the customers. It operates at the global platform with many products under their belt such as Natural Gas, Petroleum and few other Petrochemicals. It is one of the most valuable companies in the world in terms of market capitalisation. The operation is extensively complex. They carry loads of responsibilities with them in order to satisfy the needs of its clients. It is one of such companies, which is operating to produce oils and natural gas; however, it is also becoming a clearer reason behind the rising carbon footprint and the environmental pollution (Saudi Aramco 2017). The main purpose of this assignment is to analyse the operational values of the selected company. The paper aims to find some quality management related issues if there is any. Moreover, the paper also recommends solution to overcome the identified issues along with the challenges that might come underway on implementing the suggested improvements. Background of the selected organisation Saudi Aramco is one of few companies in the world, which is engaged in various oil related projects such as oil refinery. It came into existence to reduce the shortages of oil during World War I in the year 1933. After it came to the existence it took four long years to get the first success. It continues to move gradually since then. However, the real recognition came into the year 2005 when it became the largest company in the world in terms of market capitalisation. It is headquartered in Dhahran but it operates at the global platform by means of exploration, refining, production, chemicals, marketing and distribution. All those activities are in continuous monitoring of the Saudi Arabian Ministry of Mineral Petroleum Resources. It has deployed several tankers to ship refined oil, crude oil and gas to the different parts of world. It is a challenge to company like such to maintain an utmost standard of customer service and to satisfy the needs of its clients the customers. Quali ty management in this regard appears to be a challenging task to such an operation (Saudi Aramco 2017). Extraction of oil and gas- The oil and gas used to be at the lower most positions in between the rocks in an umbrella shape. The oil and gas stays there in the position and travels to an upward layer of the rock from which it was formed. The Saudi Aramco Company drills the water in the identified zone and forms a well, so that, the required oils and gas travels to the area. The process of drilling is very expensive and is successful in quite a low occasion too. The crude oil travels to the drilled well and from where it is collected at the ground level. It requires an investment of millions of pound for the exploration and extraction. The liquids that are collected in the created well are composed of water, gas and crude oil. It is important to separate the crude oil and the gas in order to transport those safely. The entire process requires a detailed analysis of few important factors such as identifying the porous rocks making an efficient reservoir rock, planning a research to id entify that which rocks have the highest level of porous in it and identifying the process of drilling identifying the hidden oil in the deep beneath of sea water (Long et al. 2012). Transportation of oil and gas- The process after extracting the oil is also very complicated and challenging as well. The extracted petroleum and oil needs to send to the refinery centres in order to refine the separated oils and gas. It can be done in two ways such as by sending it to the refinery house either through the pile lines or by the transport. Saudi Aramco has many such transporting vehicles that take the responsibilities to carry the extracted oils and gas to its refinery centres. Crude oil is often traced in the exterior region such as in the jungle, deserts and the Arctic. In such circumstances, it is then a very complicated and challenging task as well to transport the extracted oil and gas to the refinery house. The oil refinery centres then transforms the crude oil into useful products or services. The transformed products are then sent to the most parts of world. The products then can be transported to the different parts of world through various available means suc h as rail, road and by boats alongside the canals and the rivers. Saudi Aramco has deployed numerous transporting vehicles to conduct the mentioned task (Willersrud et al. 2013). Input resources- It includes many such as identifying the zone that has porous rocks, establishing a plant to form a well and using the different technologies such as upstream downstream to drill the sea water (Coday et al. 2014). Transforming activities- It includes the transformation of extracted oil and gas into crude oil and liquefied petroleum gas. The transformation happens after a long process of drilling. The activity produces some of most precious resources from the water (Kawagucci et al. 2013). Output products/services- There are various valuable products are obtained. The extracted gas and oil are then sent to the refinery house either through the pipelines or through the transporting modes. In the refinery house, some very valuable products are prepared, which are then sent to the different parts of world (Hyne 2012). Literature review on quality management According to Jhandir (2012), perceived value is necessary to met by the service providers. Customers generally perceive something after having a look on something and they also develop a perception up to a certain level. The author has believed that different firms across the globe have failed in meeting with the set expectations of the customers, which they have built up based on their perceived values. This is because of such fact it is necessary for different companies that they try to match up with the perceptions and the expectations that customers have from their clients. The author has made this understood that to maintain an utmost quality in the service it is necessary for the Saudi Aramco to match up the expected demand of the customers. This could be challenging but they have to do in order to attain the maximum ratings in the customer satisfaction level. In the opinion of Abd-El-Salam, Shawky and El-Nahas (2013), service quality is very much required in order to attain the maximum standard of customer loyalty over the brand. The authors have provided their opinion on the importance of service quality. They have affirmed that service quality and customer satisfaction are both directly proportional to each other. It further means that customers would be more loyal to the different companies across the globe if they receive an utmost service quality from their trusted brands. It means that the Saudi Aramco Company should ensure an utmost customer service standard in their offer products and services. If they do so they would be able to win the loyal views of numerous customers across the globe. Zhao et al. (2012) have viewed customer service as an utmost need for the organisation across the globe. The authors have said that customer service is an asset, which influences the behaviour of customers on their respective chosen brands. If a brand has highest standard of customer service then the one would receive a maximum level of recognition from the customers. This is indeed important because this would enhance the loyalty level in customers towards the one particular brand. This would also raise the responsibility level towards the customers on the trusted brands. A brand as such of Saudi Aramco would then need to maintain a highest level of quality in its products and the services in order to attain a highest level of loyalty of the customers across the globe. In other words,, this mean that the Saudi Aramco need to maintain the standard they have set related to their products and the services. This would not only enhance the loyalty level of customers but it would also enh ance the quality in service of the company. According to Izogo and Ogba (2015), satisfied customers will be loyal customers. This further means that these authors have argued that it is a waste to think of a tool to measure the customer satisfaction level. Customers who are satisfied they will be loyal to the brands and would go nowhere else to purchase their required products. The authors have indicated here clearly that the Saudi Aramco Company should look to improve its quality management standard. It should rather never think of observing the customer satisfaction level. This is because those who are satisfied customers they will also be loyal to their choice of brands. The Saudi Aramco Company needs to concentrate more on improving its quality of service. This would help the company gets more loyal customers and hence its customers will become loyal to the company. In the opinion of Khan (2012), if a firm improves its service quality level the firm will get more loyal customers. Nevertheless, it is necessary to have a significant number of loyal customers in order to attain the highest level of success. The brands will be more flexible with the changing market circumstances that have behind them a large number of loyal customers. Going the same way as stated by the author, it can be concluded that it is necessary for the Saudi Aramco that it retains the earned customer base and build up more loyal customers with help from quality service. This is the one way they will get maximum numbers of loyal customers and hence will also get a sustained business operation. According to Auka, Bosire and Matern (2013), there are certain factors that contribute to the customers in becoming loyal to a particular brand. Those factors are reliability, tangibility, assurance, responsiveness and empathy. According to the authors these five factors are necessary to maintain through utmost operational strategy. This will help the companies get a long list of loyal customers to their credit. On a same note, the Saudi Aramco Company should focus on maintaining the five sought factors by the authors. The company would be able to maintain its gained customer base and would also be able to get a new list of customers, which is very necessary to maintain a healthy business operation for a long span of time. As opined by Dhar (2015), there should be a committed act from the organisation as this is very important to get the utmost business success. The author has emphasised on a fact that the workforce should be efficient enough to be flexible under any sort of unexpected circumstances. The market is very volatile and so the demand of customers. This is because of such reason, it is important to have a workforce that delivers under the any odd situations. On a same note, it is important that Saudi Aramco should invest a significant amount in training its workforce on utmost technical skills. This way they would be able to justify their participation with the company and therefore, they would be able to deliver the perceived performance from them. In the opinion of Karani and Bichanga (2012), quality in service can be attained if there is leadership in place taking care of the entire operations. They have emphasised on leadership quality, which according to them matters a lot because it helps in gain the utmost quality in service. Leadership quality according to the authors will help in fight even in an unexpected situation. On a similar note, the Saudi Aramco Company needs to build up the leadership quality in its every employee. This would help the company prepare a bench of such talents who all can stand firm strong under any challenge. This will only bring the much required flexibility in the operation. Moreover, this will help the company in maintaining the utmost quality in service and will also help in get more such success in the future ahead. Quality problems identified in the chosen organisation There can also be some quality related challenges in the Saudi Aramco Company. One of such challenges is the exploration of innovation. This means that the company that invest much on exploring the different technologies would be more successful in extracting the oils. There can be situations at times when the Saudi Aramco Company fails to invest much on the exploring the possible innovation. This would be a very dreadful situation for the company as it will unintentionally provide other the opportunities. Nevertheless, it is very important to use innovative thoughts and tools to perform better in extracting the oils (Crespi and Zuniga 2012). Needs of skilled engineers is the other quality related issue that can hamper the reputation of the Saudi Aramco Company. It is necessary to check whether pipe lines are in proper condition or else it may become responsible for an unexpected accident. It is therefore very important that the company must have such skilled and dedicated engineers who are in continuous checkups of the pipeline. A regular check-up will ensure identifying the flaws if there is any. Moreover, this will facilitate a timely repairing of the damage if it is done (King 2014). Need of skilled drivers is also required to maintain a quality performance in the Saudi Aramco Company. This is because they transport the extracted oils and gas through road vehicles as well. A proper driving in this regard will be highly required in order to maintain a safe environment. Nevertheless, a reckless drive with such products in vehicle would result in a huge fire that might even hamper a large area and the population (Klauer et al. 2014). Recommended improvements Based on the expected quality related challenges, which have been mentioned in the above section following recommendations can be made to the Saudi Aramco Company: Encouraging the leadership quality in the leaders, so that, they invest huge amounts in purchasing the tools that are latest and highly useful in bringing difference to the service quality. Companies face this challenging to identify the exact locations where porous rocks are available. This also incurs them huge. In this regard, the use of innovative tools will result in better research and hence in larger extraction of oils. Training the engineers on the safety parameters for proper handling of pipelines is the other recommendation, which would prevent any unexpected accident. The training needs to be done under the guidance of a certified program as this would help in inhibiting the required element for becoming an expert operator of pipelines. Making strict policies for drivers is the last recommendation, which the Saudi Aramco Company should enforce. This would create fear among the drivers and they would drive safely. Expected challenges in implementing the improvements The implementation of the improvements would be challenging to some extent as well. Making investments on purchasing eh various new technologies to improve the operational quality is very much feasible to a company like Saudi Aramco. However, it might face challenge to really follow the behaviour of drivers. The implementation would only require documentation; however, the implementation would not ensure an entire reduction of the flaws. This will rather be a documented implementation; however, the company needs a practical implementation. Additionally, there is technology to track the motion of the vehicle; however, there is no such technology to check whether the driver is driving properly (Ferguson 2012). Conclusion Saudi Aramco is the most reputed company in the world in terms of market capitalisation. However, the study has shown that even the company like Saudi Aramco is required to use innovative tools and to have skilled workforce in order to stand against any challenge. The study has shown some expected quality related failure that the company can have. The company may face challenge to invest significantly in buying the innovative tools. It may also face challenges in having a skilled workforce. Nevertheless, the company needs to overcome the identified threats that could hamper the quality service of the company. The oil and gas extraction process is very challenging, which is why it is necessary to maintain a utmost quality in service in order to stay strong in competition or else other competitors will take away the generated advantage. To stay competitive and to be a quality service provider, it is necessary that the Saudi Aramco Company is flexible enough to cope with the unwanted ch allenges that might come underway. The counter of such challenge is only possible with innovative tools, trained skilled workforce and responsible drivers. The challenge to stay strong in competition is getting enlarged as the industry is witnessing the entrance of numerous new giants with passage of days. 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