The Contrast Between Mcdonald and Kfc in China - 6107 Words

Abstract This report is primarily written for a comparison of the development of different market situations between KFC and McDonalds in China, because of KFC and McDonalds are extremely popular in mainland China, almost everyone knows these particular brands. The development of two food companies are apparently perfect, they really have their own problems, so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles and reference data to analyse current issues. Table of contents 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4-5 2. Aims and objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. 3. Literature review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5-10 4.†¦show more content†¦The assessments are mainly obtained from Chinese students in the University of Hull and domestic ones. 3. Literature review Before I prepared to write the review of my study, I have referred to many journals, textbooks, newspapers as well as associating the theme of websites. The journal China brand magazine (2009) provided much significant information for my studies, and the newspaper China daily (2010) have many current reports of western fast food development related to China, moreover some websites were useful while I need to do quick search. 3.1 KFC VS McDonald’s ----The contrast of sales achievement 3.1.1 The sales revenue of KFC According to statistics of China chain store and franchise association (2009), by the end of 2009, the restaurants of KFC in China had reached 2900; the sales scale was 3.6 billion dollars. By analogy, KFC in the Chinese market had annual revenue of around 1.3 million dollars for a single store for one year. ( Shen, 2009,Chinese fashion brand magazine) 3.1.2 The sales revenue of McDonald’s Also from Statistics of China chain store and franchise association (2009), by the end of 2009, the number of restaurants in China was 1137 and the sales scale was 1 billion dollars. Accordingly, in Chinas thick calculate annual revenue of market constructions are approximately 0.88 million dollars for a single store in one year. ( Shen,Show MoreRelatedChina s Impact On Economic Development Essay2487 Words   |  10 PagesChina is one of the most talked about countries in the world today. There are many reasons for this, but first one of the most obvious would be the recent incline in economic development. Since the early 1900’s China has expanded its economy to record highs. This economic boom is driven off of the countries build up of product driven economics. Many of the products are wide ranging, but of the jobs and exports have been created from the recent technology boom. The economy in China is also drivenRead MoreCultural Influence on Management of Organizations2245 W ords   |  9 Pagesdifference between historical and cultural traditions. 3. 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